Marketing

Chapter One marketing: Creating and Capturing client time value right of scratch line publication © 2009 Pearson Education, Inc. publishing as learner third house Chapter 1- parachute 1 Creating and Capturing guest Value Topic Outline What Is merchandising? Understand the grocery and Customer demand Designing a Customer-Driven Marketing strategy Preparing an Integrated Marketing Plan and political program Building Customer Relationships Capturing Value from Customers The Changing Marketing beautify copyright © 2010 Pearson Education, Inc. publication as scholar mansion house Chapter 1- slide 2 What Is Marketing? Marketing is a bear on by which companies create value for clients and build strong customer relationships to capture value from customers in return secure © 2010 Pearson Education, Inc. Publishing as apprentice Hall Chapter 1- slide 3 What Is Marketing? The Marketing Process Copyright © 2010 Pearson Education, Inc. Pub lishing as Prentice Hall Chapter 1- slide 4  correspondence the grocery pedigree and Customer unavoidably Core Concepts Customer needs, privations, and demands Market offerings Value and satisfaction Exchanges and relationships Markets Copyright © 2010 Pearson Education, Inc.

Publishing as Prentice Hall Chapter 1- slide 5 Understanding the market and Customer Needs Customer Needs, Wants, and Demands Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall Chapter 1- slide 6 Understanding the Marketplace and Customer Needs Market offerings are some combination of products, services, information, or experiences offered to a market to indul ge a need or want Marketing shortsightednes! s is focusing only on vivacious wants and losing sight of fundamental consumer needs Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall Chapter 1- slide 7 Understanding the Marketplace and Customer Needs Customer Value and Satisfaction Expectations Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall Chapter 1-...If you want to adhere a full essay, order it on our website: OrderEssay.net

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