Corporate Identity

inembodiedd Identity Components In contemporary society, there has been a growth in organisations recognizing the importance of attaining a strong collective indistinguishability. According to Melewar and Karaosmanoglu (2006) corporate identicalness is defined as the strategic manifestation of corporate level vision and mission, which embeds strategies that an organization employs in its operations or production (Melewar, T; Karaosmanoglu, E. 2006). bodied identity is constructed from cohesively interconnected physical, operational and human elements of an organisation (Paterson, D., Karaosmanoglu, E., Melewar, T. 2003). The septenary core components that illustrate the concept of corporate identity carry; corporate assemblage, corporate design, corporate culture, behaviour, corporate structure, industry identity and corporate strategy (Melewar, T. 2003). The following section will age the key components of corporate identity as part of the corporate identity strate gy for SES. 1. Corporate Communication Corporate conference is identified as a management function that provides a framework for the effective coordination of either internal and external communication within an organization (Cornelissen, J. 2010).

Van Riel claims corporate communication encompasses wholly the ways in which the organization communicates with its various stakeholders, to maintain a favourable reputation with the stakeholder groups (Melewar, T et al. 2006). Controlled corporate communication incorporates one-third elements; management, marketing and organizational communication. In relation to SES, the organization incorporates the concern of marketing and man agement communication to address all stakeho! lders. moderne promotional publications have been produced to appeal to all stakeholders about SES activities in several communities, to subscribe the overall vision of SES to build and fight back safe and resilient communities (Annual Report, 2009). The SES regularly update their government plunge website...If you want to get a full essay, order it on our website: OrderEssay.net

If you want to get a full information about our service, visit our page: write my essay